Digital Marketing Galway

DIGITAL MARKETING STRATEGY

Digital marketing is a dynamic and challenging environment which is constantly presenting new ways for businesses to connect with customers. With the vast array of marketing channels and practices, finding the right digital marketing path to profitability can be a struggle. Digitaledge strongly advocate a digital marketing strategy to define SMART goals, objectives and tactics, utilising proven processes which we believe will deliver the best return on investment. With over 15 years experience working in the technology and marketing sectors, digitaledge are in an ideal position to take your business to the next level. Please contact us today for a free consultation on how we can help you develop the right strategy.

SEARCH ENGINE OPTIMISATION (SEO)

With the dramatic evolution of SEO in recent years some negative misconceptions have developed and still persist. The idea that simply focusing on keywords, link building or generating URLs will rank your website number one are just a few prime examples. We at digitaledge believe in a well-balanced technical, creative and customer focused approach to SEO that incorporates a process of continuous testing, measurement, analysis and learning. Talk with us today for a free consultation on how we can help your business.

EMAIL MARKETING

Even in this day of social media dominance the majority of marketers believe that email marketing provides the best return on investment. Whether it be to communicate your latest offerings to drive sales, or update your current customers on latest company developments, email marketing cannot be ignored. To achieve success Digitaledge believe in a process of building customer lists, developing targeted content, timely messages incorporating effective calls-to-action, accurate measurement, analysis and adjustment. Before starting your next campaign please contact the Digitaledge team.

CONTENT MARKETING

To build a successful and engaging brand in this digital age you cannot ignore content marketing. The delivery of consistent, reliable and valuable content through your website, email, social media and advertising platforms is now a necessity. At Digitaledge we believe that a well-researched, accurately measured and expertly executed strategy will increase brand awareness, improve SEO, encourage valuable customer engagement, reduce costs and ultimately drive more conversions. Talk to us now to see how Digitaledge can help you with your content marketing.

PAID ADVERTISEMENT

Pay Per Click (PPC) advertisement has the ability to deliver a dynamic message to a refined target audience with accurate measured results. A successful PPC campaign should reach your target demographic with a developed interest in your products or services, and along with a well-designed website will dramatically increase sales conversions. Digitaledge have the expertise to help you develop your PPC campaign and to build, define and manage your Google Adwords, Linkedin Ads, Facebook Ads Manager and analytics. Combining our web design skills we can also provide a truly end-to-end service by delivering an effective landing page with the calls-to-action required to achieve targeted conversions. Contact us now before starting your next PPC campaign.

SOCIAL MEDIA MARKETING

1.8 million people in Ireland log into social media on a daily basis. The opportunities this presents to build brand awareness, to increase customer retention, to lower customer service costs and to drive more sales are undeniable. However, choosing the right platform (Facebook, Linkedin, Twitter, Instagram, Snapchat) and executing the right strategy can be daunting and time consuming for a lot of businesses. Digitaledge provide the strategies required to connect with those on social media and to develop real engagement, the type of engagement that results in an increase in positive brand awareness and sales conversions. Start with a free Digitaledge consultation to get your business connected.

ANALYTICS

One of the more revolutionary developments in digital marketing is the ability to accurately track the effectiveness of campaigns. When data, from your website, email marketing, social media and advertisement activities, is accurately captured and correctly translated, it will reveal your success and failures but should also form an essential part in driving future business decisions. It is for these reasons that Digitaledge believe analytics to be a necessary requirement for a successful digital marketing strategy. With our ability to provide bespoke analytical tools, utilize those provided by Google Analytics, social media and email marketing along with our experience in business analysis, we strive to remove confusion and bring clarity allowing you to make the right decisions. For more information please feel free to contact us.