10 ways to improve your business web design in 2021

Published: Friday, June 4th, 2021

Some businesses treat web design as a once-off project; once it’s done they quickly forget it’s even there. But those businesses that are more likely to find success online are the ones who see web design as an ongoing project subject to consistent review and improvement. If your website hasn’t had a design or performance review in years perhaps it’s time for you to take stock. Don’t put it on the back burner like you did last year. It could be costing you in lost sales. That said, when people search for your services in 2021 what will your website offer them? A great user-experience or something that turns them right off? Now is a good time to evaluate the effectiveness of your web design. To help you out, here are some trends that the Digitaledge web designers reckon will be crucial next year.

1. Improve your page loading time

Speed is number 1 on the list. Why? Because Google made page loading time a high ranking factor for their search engine this year, so we recommend you prioritize this for 2021. Face it, people just don’t have the patience to wait around for you. Research shows that 50% of searchers expect websites to load within 2 seconds. Any longer than that and you risk losing traffic. Lost traffic means lost sales! So if your website is stuffed full of bulky code, dodgy plugins, long-play videos and large images, or anything that can slow you down, then there’s a good chance your site will take more than 2 seconds to load. That’s gonna affect your SEO and potentially hurt your sales! For more on this visit 5 easy ways to check the health of your website

2. Your website must be secure

In October 2017 Google brought in SSL certification requirements for all websites. It’s an encryption security system designed to prevent hackers stealing sensitive personal data belonging to your clients and customers when using your website. Your visitors deserve to know they are safe while browsing your web pages, filling in online forms or uploading their credit card details. So if you haven’t secured your website yet then make this a priority task for 2021. Find out how to secure your website with SSL certification

3. Your web design has to be mobile-friendly

Mobile overtook desktop search years ago, so this one’s a no-brainer. Google wants all websites to be mobile-friendly so if you haven’t updated your website yet then you need to get this one sorted. 30% of smartphone users will abandon a website that is not mobile-friendly. Do you really want to lose that many potential customers all because your website can’t display your content on mobile devices like smartphones and tablets? Furthermore, Google ranks mobile-friendly websites higher in mobile search results than non-mobile websites. But even if they didn’t, shoppers will still likely flock to your mobile-friendly competitors. If their websites are easier to use on mobile devices, can you blame them? Learn more about mobile-friendly websites and why it’s important for your business

4. Invest in flat web design

Flat design has an almost negative sound to it but it’s just a reference to a minimalist style of web design where the web designer keeps things clean and simple. That means removing all unnecessary design clutter from your web pages and presenting content that is easy to consume. Everything on flat pages should be easy to understand and identify, particularly your call-to-action buttons. Like a newsletter signup or purchase buttons. Again try to remember that most people’s attention span has been reduced to just seconds now, so a flat web design will appeal more to today’s internet users who want to find what they want quickly, then go about their day.

5. Chatbots will continue to add value

Chatbots have been around for years now but their popularity will likely continue to grow in 2021. From the business owner’s perspective, the chatbot can help cut down on the amount of telephone time that customer queries take up. For the customer it’s a free form of communication with a company’s staff, though not necessarily ideal for sorting out complex problems. You really need to speak to someone by phone for that. But if your query is relatively straightforward then the chatbot can be a very useful tool for both the consumer and the company. A 2016 consumer experience study by Aspect showed that 58% of consumers found the chatbot useful for simple to moderate requests. Think of the chatbot as something that creates a positive impression and adds value. It shows you support customers while reducing your costs.

6. Geometric shapes or animations to attract attention

Tacky gif and jpeg images tended to make many web pages look gaudy and unprofessional in the past, but some websites still use ‘em! Graphics have advanced somewhat since the start of the net, so now your web designer should only be using high quality effective images or shapes to accompany your headings and text blocks. This is another trend that is not crucial to your website performance. However, if used subtly they can have a dynamic effect on the visitor’s eye; they draw the visitors’ attention immediately to the text you want them to read, or the call-to-action you want them to take. Worth testing.

7. Video in the homepage header to boost conversions

A video playing on the homepage header can be really striking and grab visitors attention immediately. Some designers reckon this trend will continue to grow in popularity in 2021. Some claim it benefits conversion rates too. This makes sense as your attention has already been drawn to the header because of the video. A well-placed call-to-action right in the moving header makes the most of that attention and can increase the click rate on your website. See how the live moving image works for one of our clients

8. Good use of colour in web design will always be trending

This is one of the fundamentals of web design and is always going to matter as far as we’re concerned. Why? Because it directly impacts your bottom line. How you use colour on your website is critical, not just in aesthetic terms but also in terms of on-page conversions, especially sales conversions. Find out how colour is used in web design to improve on-page conversion rates

9. Quality images make a big difference to a website

Like colour, this is another fundamental. Photo images have an instant emotional effect on us. A picture of a smiling human face or an animal in distress will immediately alter a person’s mood when they arrive on your website for the first time. Whether it’s uplifting images or distressing images you need for your site, it’s worth spending some time to get your photo images just right. The overall effect will contribute to the visitor’s experience and motivate them to act; sometimes without them even being aware of the manipulative impact of the imagery. To learn more about this see why images are crucial to online success

10. Choosing the right font in web design will still matter

Another obvious one I know but still deserves to be on the list because it’s another fundamental aspect of effective web design. The wrong choice of font will deter people from even trying to read your product page information. The effect of difficult or quirky text could be visitors simply abandoning your website and that’s bad for business. They will look for a website, possibly your nearest competitor, whose fonts are easier to read. To find out more about this see what have fonts got to do with sales and web design?

We hope this list will make you look long and hard at your current website to see how it can be improved, not just aesthetically but for increasing your sales too.

Contact Digitaledge

If you would like a website audit to see how you can improve your business in 2021, email us or call 091 704830.
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