What every business needs to know about web design

Published: Monday, April 30th, 2018

We’re a local agency providing web design services in Galway. We’ve learned a lot from working with other local SMEs, especially how difficult it can be just trying to make time for web design. It’s understandable that some business owners can get so bogged down in the day-to-day running of the company, that other elements of the business start to suffer. Web design is often one area that gets neglected and web performance is overlooked. It just becomes a habit but it’s a bad one and may be resulting in lost sales for you, without you even knowing it. When you get a spare moment (if that’s possible!) sit down and take a good look at your website. Now try to imagine what that site would look like to someone seeing it for the first time. What impression do you think it would give? Be brutally honest with yourself. Would it fill them with confidence in you and your services? Or would it turn them off so fast you wouldn’t stand a chance of getting an enquiry or making a sale?

To help you in this task, we’ve made an essential web design checklist. Here’s what every business needs to know about web design.

Web design should have visual appeal

Yes, I know this sounds like I’m stating the obvious but it’s worth reminding business owners that first impressions matter a lot. Potential buyers arriving on your website for the first time want an immediate feeling that you are a professional company with high standards. If they are greeted with a web design that looks like it was built in the 1990s, then their first impression of you is a negative one. That could put them off you right there and then. If that happens every day, then it’s seriously hurting your sales without you even being aware of it. So, let’s be clear about this, visually appealing web design matters big time!

Web design should be mobile-friendly

This is an aspect of web design that most people take for granted now but you’d be surprised how many businesses still have websites that are not mobile-friendly. This is a serious issue as it directly impacts on sales. More than half of all internet searches are done on mobile devices now and 30% of smartphone users will abandon a website that isn’t mobile-friendly. Time to get it sorted! For more about this visit responsive web design

Web design should be SSL certified

It stands for Secure Sockets Layer and it’s Google’s way of providing greater protection for people using the internet. We wrote about this back in September before the deadline. Many of you took the appropriate action and got certified but I still come across the odd website here and there that is unsecured. It’s an immediate concern for users, especially those hoping to make a purchase on your website or download an important piece of content. They are unlikely to follow through on their intent if they see your website is unsecure. An unsecure website could put their personal data at risk, like their email address and credit card details. Make sure you get your website certified. To find out how visit Get your business SSL certified

Web design should drive sales

This is another one of those ’obvious’ points but I’m going to make it anyway – your website should increase sales! Some business owners are still not getting the fact that consumer behaviour has changed a lot in the past twenty years. 88% of consumers research products and services on the net before buying in-store. They call it the ROPO effect; research online purchase offline. Your website may not have a checkout page but even without an ecommerce facility, people will still browse your website to see your range of products and services and to do price comparisons. If they like what they see on your website, there’s a good chance they’ll buy it in-store. If you’re getting no increase in enquiries or sales at all, then something is wrong. It may have to do with SEO, poor quality content, lack of calls-to-action signals, illegible web fonts or poor overall user experience. Find out why your web design is not driving sales

Web design should support SEO

Trying to rank on page 1 of search engines like Google can be challenging to say the least. But if you want to bring in new customers and increase sales then appearing on page 1 is important. This is where search engine optimisation comes in (SEO). It can be a tricky issue to understand and no one expects you to become an expert in it. But you should have a fair idea of what technical SEO involves. If you don’t, then familiarise yourself with it now by going to What SEO is and why you should care

Check the quality of your web design

This is relatively easy to do with the right tools and business owners can do it themselves. Google provides a variety of auditing tools to help you test your website performance for any issue that may be negatively affecting your sales. Issues such as page loading time, mobile-friendliness and broken links on your web pages can all do serious damage to your web performance. For a list of audit tools to help you, go to 5 easy ways to check the health of your web design

Web design Galway

We’re a web design agency based in Galway. If you’re starting a business online, or you already have a business online but need to update it, call Digitaledge today. Tel 091 704830.

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