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You Need to Understand the Customer Journey

Published: Wednesday, June 14th, 2017

If you wanted to take a road trip, let’s say across the USA, you wouldn’t just hop in your car one day and head off with no preparation at all. At the very least you’d get yourself a road map or a sat nav. The same logic applies to online marketing – you need a plan Stan! A good way to create a road map is to start with your typical customer profile, or what some refer to as understanding your buyer persona. So, let’s begin here.

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Keep your business safe online

Published: Friday, December 9th, 2016

There’s a lot of talk about hacking these days. From cyber-attacks on individuals to hackers trying to influence the outcome of the US presidential elections. The biggest advantage they have is people’s lack of awareness; vigilance is the key fac...

Why Building a Website is a Waste of Money

Published: Wednesday, January 11th, 2017

A poorly developed website will cost business owners more in the long run trying to fix technical or design issues. Investing in professional web design is the best way to get your business online so always go with a professional web design agency. H...

It's time to Mobilise Your Business

Published: Tuesday, April 19th, 2016

Responsive web design is all about the mobile generation. The widespread use of smartphones and tablets is making mobile web design a necessity and here’s why. Globally we know that in 2014 mobile users overtook desktop users for the first time in...

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