Who's killing it on social in Ireland? pt 3 Twitter

Twitter is simple to use but highly effective for creating real engagement with followers. Irish businesses of all sizes in all sectors, are using it to continuously grow their audiences to promote their products, services, competitions, offers and e...

Get your business SSL certified before October deadline

From October 2017, SSL certification will be a requirement for all websites with pages containing form fields. Google will label unsecured websites as 'Not Secure' so if you want to protect your customers' personal data, and maintain their trust, the...

Who's killing it on social in the West of Ireland? pt 2 Instagram

In part 2 of our social media marketing series we take a look at some local Irish brands doing a brilliant job using Instagram to tell their story, increase brand awareness and create real engagement with their followers. ...

Who's Killing it On Social in the West of Ireland? pt 1 Facebook

Here at Digitaledge we have been mightily impressed with local businesses who are killing it on social media. So much so that we think it’s worth pointing out how they do it and maybe inspire other local businesses....

You Need to Understand the Customer Journey

If you wanted to take a road trip, let’s say across the USA, you wouldn’t just hop in your car one day and head off with no preparation at all. At the very least you’d get yourself a road map or a sat nav. The same logic applies to online marke...

How to use colour to drive sales on your website

The psychology of colour in marketing uses a simple behavioural model; colour affects emotion and emotion affects behaviour. From childhood, we are taught that certain colours represent certain things. Kids learn that faucets have blue and red to rep...

What Have Fonts Got To Do With Online Sales?

What have fonts got to do with online sales? More than you think. In web design, common sense dictates that clear and legible fonts work best so your website visitors can read your web page copy without a struggle. That said, some businesses require ...

Seeing is Believing - Why Images Are Crucial to Online Success

Make no mistake, images affect your website visitors’ behaviour and that ultimately affects sales. The human brain has an incredible ability to process visual data within seconds and what we see affects our decision-making process. So, if you want ...

Proof That Calls-to-Action Increase Sales on Websites

Call-to-action marketing buttons are critical to web design, so every business should be aware of the need to include them on their web landing pages. It is not only critical to improving UX but will play a pivotal role in increasing their sales. Siz...

Why Building a Website is a Waste of Money

A poorly developed website will cost business owners more in the long run trying to fix technical or design issues. Investing in professional web design is the best way to get your business online so always go with a professional web design agency. H...

Keep your business safe online

There’s a lot of talk about hacking these days. From cyber-attacks on individuals to hackers trying to influence the outcome of the US presidential elections. The biggest advantage they have is people’s lack of awareness; vigilance is the key fac...

Digital marketing and time management

Managing the digital marketing side of your business successfully requires long-term commitment, expertise, creative strategies and financial investment but that’s not all it requires. To achieve online success, you also need a process that digital...

5 easy ways to check the health of your website

Did you know that the quality of your web design can effect your search engine ranking or that 40% of users will abandon a website that takes longer than 3 seconds to load? That’s a lot of visitors who could potentially be your next customers! ...

Are you an Email Scrooge?

Email marketing is still a very effective way to nurture leads & drive new sales for your business. However, unless you deliver real value your email campaigns are more likely to fail. We outline at 9 areas to improve your email marketing campaigns....

Email marketing the ZOMBIE of digital marketing

So social media killed email and therefore email marketing? Well if it did email marketing crawled out of the grave, brushed itself off and joined the walking dead, scaring the bejesus out of all those that have ignored email as a digital marketing t...

What SEO is and why you should care

You’ve heard of search engine optimisation (SEO) but what is it and why should you care? SEO is the continuous effort to rank on page one of search engines and improve the quality and quantity of traffic to your website. Getting your business to pa...

It's time to Mobilise Your Business

Responsive web design is all about the mobile generation. The widespread use of smartphones and tablets is making mobile web design a necessity and here’s why. Globally we know that in 2014 mobile users overtook desktop users for the first time in...

Who the hell Are Digitaledge and why should I care?

The inspiration for establishing Digitaledge came from conversations with local business owners about their web presence and the impact of the internet on their businesses..........

Why your website is not driving sales

In the past many business websites were built without proper consideration of the various elements that affect consumers when browsing. The result was too many badly designed websites that delivered a poor user experience, achieved precious little in...